An In Depth Look At the Process

First Group Meeting

The first meeting includes a breakdown of the Sam Christensen Process and an overview of marketing technology and how it affects you and your life. This genuinely entertaining presentation orients you to the roots and system of Personal Branding Technology, and contains valuable information about the next steps in the process.

Participants receive handouts, information packets and a questionnaire that they'll use during the course of the process.


The Questionnaire

The questionnaire is a carefully developed list of 140 adjectives in seemingly random order: agile, sentimental, secretive, adventurous, flashy, playful, etc. Between the first group meeting and the wrap up, participants will ask friends, co-workers and total strangers to fill out this questionnaire, checking off any and all adjectives that they feel apply to you. Sound scary? It isn't. The questionnaire takes only a minute or two to fill out, and participants are taught the best, most non-threatening, non-invasive techniques to encourage participation.

Participants will be instructed on how to devise control groups and get an accurate statistical sampling. They will also be taught our simple mathematical process by which you can break down the information contained in the questionnaires. Other bits of source material are useful as well — many participants pull out old yearbooks, letters, journal entries and managerial reviews.

Information gathered is then grouped by category; using recurring themes and repeated concepts of behavior. The categories are sorted, analyzed and then expanded, leading participants to a wide vocabulary that describes then "to a tee." These words and adjectives will become the building blocks to creating a new vocabulary that's perfectly unique, relevant and individual!

Storytelling Exercises

This segment of the workshop also features guided storytelling exercises that are entertaining, easy and revealing. As participants tell brief stories to each other, they have the unique opportunity to evaluate and summarize their impressions of the storyteller in a totally confidential and supportive manner.

Some apprehension about "what you'll find out" is natural at this stage, but we've trained thousands of people in this process, and they've found it fun, exhilarating and profoundly fulfilling. Participants are fascinated to discover just what other people are seeing and thinking in this safe, personal environment.


One-on-One Appointments

Interim Appointments are scheduled privately and take between the two group meetings. In these specially crafted private sessions, participants evaluate their information, receive instructions about how to proceed, have the opportunity to ask any questions that may have arisen during the process, and get additional coaching.
Guided by the questionnaires, the feedback from the storytelling exercises and the other source material, participants choose words and phrases they favor for expressing their characteristics. In searching for the most exciting ways to express individuality, participants report feeling entirely comfortable being themselves, often for the first time in their lives.

Second Group Meeting

The second group meeting features a fascinating presentation on marketing applications and mythology; how the stories we tell as a culture define us, and the stories we tell individually make us unique.
Also, participants learn how to apply their newfound vocabulary at work, home and socially.